Who's touching the webinar leads? 🤔 This question pops up often when discussing webinars or any online event. The cycle of converting webinar leads is a bit like dating—it's about starting the conversation, not jumping straight to the proposal. 💬 This is what I see works best after webinars and events but I might be wrong! Please do correct me! ✅ 1. 𝗣𝗮𝘀𝘀 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀: Once you get those webinar leads, pass them to your sales team right away. 🚀 Their job is to initiate conversation, not sell immediately. Think of it as a gentle introduction with a webinar snippet as a talking point. It's about sparking interest, not closing the deal right away. 💡 2. 𝗘𝗺𝗮𝗶𝗹 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽: Don't drop the ball on the follow-up. 📧 Get those leads into a shadow email list. Hook them with invites to future webinars or series. Weekly newsletters are cool, but make them special—sneak in some insightful materials that they've shown interest in. 📚 I don't really like the idea of lead scoring but you can use some sort of profile enrichment by asking your webinar leads some questions on those newsletters, so you can enhance your knowledge about what they like. 🤔 3. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗗𝗲𝗲𝗽𝗹𝘆: Watch for those frequent visitors. 👀 They're your golden nuggets. Recognize the ones who've been to 3, 4, or 5 webinars. Reach out personally. 🤝 Invite them to become speakers. They might become key advocates who help you reach more prospects. If I could do anything I want, I would have done a webinar dedicated only to our most avid commenters, and we would comment on their comments, haha. Make a show out of it. 🎤 Juliana Maria Kreisel how about? LOL Remember, engagement is like planting seeds. 🌱 Nurture them with valuable insights and genuine connections. ❤️ What are your practices with those webinar leads? What do you do with them? Asking for best practices here! #WebinarLeads #EngageNotSell #B2BStrategies