Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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July 12, 2024
When you sell expensive products, don't make this one mistake with SDRs.
Don't make them report to marketing!
Because
1) Most of them don't have the expertise to talk on the same level to talk to a Director of Flight operations simply because you lack that 10+ years in the industry.
Nowadays, you need to know all the ins and outs of your product and even more! the ins and outs of your competitors so when you sell, you take that customer indecision early on and know where to hit your competitors if there is a sale to be made.
2)Lack of context and help from the marketing side, lack of #consulting mentality
Sales nowadays are 50% and more percent, so research before the sales call and take the role of a trusted friend rather than an Eldorado miner who wants to sell at any price. "Most marketers don't understand that, even those who are CMOs and
3)Put SDRs under sales, it's an innate sales function that needs context and support from marketing but is still a sales function.
#B2BSales #HighValueProducts #AviationIndustry #SalesStrategies #SDRAlignment #SalesTeam #B2BMarketing #SalesOptimization #IndustryExpertise #BusinessGrowth
July 12, 2024
