When we think of PLG, we often focus only on the product and its development, but it's the intertwining of a product approach with strategic marketing that actually fuels growth. 🏆 Marketing plays a crucial role at each funnel stage, from acquisition, activation, and retention, to revenue and growth.  🎯 A strong marketing strategy enables one to reach the right audience, convert them into users, retain them, and ultimately turn them into paying customers. 💡The foundation of a successful PLG is to have an intuitive product. With minimal onboarding, users should be able to dive right in and experience the product's value. Think of an iPhone, for example, it is so intuitive you can easily learn how it works. ❌ If users find the product difficult to use, they're likely to abandon it. Not all PLG products can be that intuitive, but it is the marketing role to communicate and facilitate a smooth user onboarding. Marketing ensures users discover its core value quickly. Its role is to create growth loops. These viral strategies leverage existing users to acquire new ones, creating an engine for scale. 🤝 Marketing and product teams must work hand in hand. Collaboration is key to ensuring that the product is useful, marketable, and monetizable. The focus of this should be on creating a product that users want and are willing to pay for. 🤖 Looking into the future, the role of marketing is evolving in a PLG landscape, where the team is no longer solely focused on acquisition but on creating and nurturing a seamless journey for users. How do you think the role of marketing in the PLG era will evolve and become a driving force for user adoption, retention, and revenue generation? #ProductLedGrowth #MarketingStrategy #UserExperience #GrowthMarketing