When is the right time to hire a Head of Growth? 📈 There is no one-size-fits-all answer to this question, but there are four general indicators that suggest it may be time to consider hiring someone for this role: 🚀 You have found a Product-Market Fit (PMF) - In other words, you have a product that people want to buy, and you know your target market. Growth can only succeed with a strong PMF. While a head of growth can help you achieve a PMF, it is not within its role, and you're wasting his potential. 🚀 You have a strong lead at the top of the marketing funnel- You're generating awareness and interest in your product/service. When hiring a head of growth, you want someone who can interpret all the funnel data and be able to translate it into strategies. You must be able to differentiate between brand and growth, making a strong funnel marketing essential to shape your strategies according to your vision. 🚀 You have specific goals and strategies you want to implement- It is all about managing your expectations. Growth is a broad term; thus, there must be some prior understanding of the channels and key success metrics that wish to be improved. Understanding what specific skills you need are essential for finding the right fit. 🚀 You want to scale your existing acquisition channels. This happens when you want to invest in growing your business, and the channels you have used so far start to max out or give you a different outcome than they used to. You need a person who can experiment with new approaches. If you're ticking all these boxes, it may be time to consider hiring a head of growth. Of course, there are many other factors to consider as well (e.g., budget and organizational structure), but these three are a good place to start. ➡ #headofgrowth #marketing #growthstrategy #strategy