When GoDaddy launched, they invested heavily in brand marketing 💸 - Solely focused on putting their name on the map 🗺 . But here's the catch : everyone knew their name, but most couldn't exactly pinpoint what they were doing 🎯. This showed them a vital lesson on the power of messaging to really underline what they do and whom they do it for. The lesson? Positioning matters 🏆 . It's not enough to create awareness. Your audience needs to connect and learn about your product through a message that resonates. In the SaaS world, I often see CRM companies fall into the trap of positioning based on comparison 🤦‍♂️ . But the challenge and opportunity lie in creating this "distinctive narrative" and leaning into innovation. Ideally, you should have both a strong brand and innovation. Most features you have will become table stakes pretty soon... Ask yourself these questions:  👉 Does your messaging come across on all your platforms coherently?  👉 Are you marketing yourself simply as another CRM tool or taking it a step further to position yourself as more than that? You don't have to limit your features and product to fit the traditional CRM box. If your tool has broader applications, like marketing automation or customer relationship, make sure your messaging reflects that 📢 . Your narrative has the potential to be more refined, especially when targeting different industries and individuals. Let your positioning do the heavy lifting and create clear messaging 🏋‍♂️ . #GoDaddy #BrandMarketing #MarketingStrategy #PositioningMatters #SaaS #CRM #Narrative