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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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October 5, 2022
What's the structure of your marketing department? Do you have one? Over the years, I've met different #marketing departments, big and small, but one thing I found familiar with was that it is not the size that makes a marketing #department efficient. For small #startups, usually, it is the founder in the beginning, and later the #CMO is added who takes off the marketing work from the #CEO. I personally like when next to me, no matter if the company is big or small, there is a junior #marketer or a few interns or #VAs. Why is having an intern or a junior marketer important? It became a criterion because if a company is willing to support me in doing good work, hiring someone to help out should not be a problem. It helps me free out time that I can spend #strategizing, and no matter if you are in a big corporation or startup, you still need at least 3-5 days a month for #strategy. When you're all caught up in execution, you miss the bigger picture, which can be crucial for a #business. So, as a rule of thumb, I usually don't work with companies with no #marketing staff involved and are not willing to hire some help. This means I will be drained, not efficient, and I will burn out pretty soon. With Adam, we've discussed how he sees the structure of a marketing department. My question to the marketers out there? Do you work with companies who don't hire you for any help? And why?
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October 5, 2022