What should be included on your website? In the age of # digitalisation, the website is the face of the #company, but unfortunately, not everyone is fully aware of this. We at #Luckboosters would like to highlight a few key points often underestimated while creating your websitecreating and filling a company's #website. Here are they: Make sure that everything is written on your #site in detail. Correct the #product description and your unique value proposition if needed so that it becomes as accessible, understandable, and engaging as possible. #Case #studies are a significant driver of demand as they increase #customer trust in your company. This way, your potential buyers see the way your products have helped other people make their lives or businesses better. For example, it would be great if the use cases included videos detailing exactly how and what features of your products helped the customers. Even better if you have testimonials. This #content is credible. Another bonus for the website will be a #trial or #demo version. It does mean a lot to a potential buyer. The presence of a trial increases the chances that the product will generate interest and be purchased in the future. Check Navattic and see what they do. Will drive magic for your site. A significant drawback of enterprises' websites is the lack of #pricing information. The lack of such details forces users to waste time searching for it unless they are interested. Otherwise, potential buyers will simply disappear without finding the #data. Or would you like them to google smth like “company name pricing”? They will do that without you knowing it and I bet the comparison to other tools will not be in your favor.  Did we miss anything? Feel free to share your thoughts in the comments below!