User activation is essential for a SaaS product. It can help retain customers, increase monetization, and improve brand awareness 👀 . The best way to trigger user activation is by using a mix of onboarding and retention mechanisms tailored to your target audience 🎯 . If a user believes that your product can benefit them, they will be more interested in learning more about it 📚 . Thus, user activation is critical in showing the best value proposition of your product to them. User activation is a key driver in retention rates. It focuses on the user's subjective experience and how he perceives the effectiveness of your product. There must be a differentiation in user activation in the onboarding process, as not all your customers have the same needs. Prioritize your user activation in the target group with the most significant ROI 💰 . User activation is important in increasing monetization as engaged customers are more willing to make purchases. An increase in monetization will enable you to use paid growth advertising channels more effectively, as you have already gathered valuable and efficient user information. 100% of users are exposed to user activation; improving the core of your product can increase brand awareness and retention 🤝 . I recently had the pleasure of showing up at the Product Led Summit and met such leaders as Emilia Korczynska, Benji Hyam, and Vladimir Blagojević. Amazing talks. My final point is that you need a User Activation Framework That Unifies Product, Growth, and Marketing. How are you enhancing your user activation process? #marketing #useractivation #saasmarketing #saasgrowth #retention