Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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July 9, 2020
🕹️Top 2 examples of gamification in business you can also use
Around 1950, Taiwan had a huge problem with tax evasion. Businesses would not give a bill or prefer cash over credit cards so they could show less earnings.
What was done?🎰
First, they unified the receipt and invoicing systems so once you give a receipt it would have a unique number which would be sent to the central reporting system.
The second step is where each receipt was transformed into a lottery ticket for citizens to play. On the back of the receipt, you would have a number that you needed to check against the lottery winners.
The first-place winning the equivalent of $62,000 (about 5 years worth of salary) but besides that were many other prizes. No wonder they tripled the incoming tax money.
🆓A retailer in Seoul located in the vicinity of a few office buildings decided to improve their customer flow during off-peak times, around lunch.
How did they do it?
A weird-looking statue not far from the premises (later on through the whole city), once reaching noontime would shadow a QR code which allows a discount at the above mentioned Emart.
The result:
Membership increased by 58 percent in February over the previous month, a 25 percent increase in sales during lunch hours.
#gamification
July 9, 2020
