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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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January 27, 2022
To start a community, you need just one person. Look at these stats: 1% of your community might start a thread 10% of the user population might participate actively and author some content  100% are lurkers and benefit from everything. According to Wikipedia data, one person is responsible for editing 1/3 of all of Wikipedia's pages.  And he has a full-time job. His name is Steven Pruitt. He is an officer with US border control during the day and one of the most productive editors the world has seen during the night. Here is some advice I got from "The Cold Start Problem" , a book by Andrew Chen. Nowadays, I hear a lot " I want to build a community, or without a community, you are a commodity," but when people say that, they have no idea about what drives a community.  They think of it as a gigantic ball of engagement—thousands of people.  It does not have to be Facebook; Reddit is just one gigantic community. It's all just threads. My advice- start small, do things that don't scale, and connect personally with a few people who will care. Instead: Lemlist has created one, and their entire business is a fantastic community that started with just a few people. Most crypto projects and DAOs, Patreons, ICOs I had the privilege to be a part of were 100% community-backed projects, and Herocoin started and was backed by a group of friends who are still leading the initial engagement. Crowdfunding projects are backed mainly by a small database of people who like innovation. So, when you start a company, product, or community, try not to "build a community." Instead, make some friends. Their initial engagement will drive the network effects. Who else has read "The cold start problem" by Andrew Chen? Did you like it?
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January 27, 2022