This whole Demand Generation vs. ABM discussion is 💩 👉🏽 90% of businesses that collect data but don't use it. It's useless.  If you want to succeed, then make a straight-up B2B plan 😎 🔍 List Building: -70% of B2B marketers say LinkedIn is the most effective. So, pay attention and look for signs of interest from potential clients. -Newsletters, Webinars, Content – Where are your ICP spending their internet time? 🧲 Engagement: -88% of users spend more time on sites with videos. Use it to develop useful content. 📁Qualification: -45% of businesses have some kind of bad fit clients. Make sure they're worth the effort. 🎯Targeting: -Divide them up by potential. 55% of B2B marketers stress the importance of targeted content. -Big-timers get the red carpet. -Mid-level: Tailor it by their industry. -Newbies: Hook and let them discover your product at their own pace. 🔍Research: -72% of businesses say improving the quality of leads is their top priority. So, know them deeply. Their plans, their people, their industry- All of it. 🏃Warm-Up: -Personalized emails get 6x higher transaction rates. So, be real, be authentic. Maybe even go analog with some actual mail. -80% of business comes from 20% of the clients. So, keep them happy. All the "Demand Gen VS the rest" talk is why 60% of marketers consider their strategies misaligned. It's time to play the full game. Stop segregating. Start integrating. And cash in 💰💰💰