The search for fast fashion products is moving from Google to TikTok, but what about complicated B2B services? 🤔 That is a fact. I met an influencer the other day who was searching on TikTok for "best pants for Halloween," and the results were pretty decent 😂. The companies and influencers listed had: 👉🏽 Real reviews 👉🏽 People wearing it in a video, not in a picture made in Dall-E and sent to the Google Shopping feed Now, getting back to b2b, let's say your product or service has 400 searches a year on Google, but you know the TAM is in the millions of dollars. Where do people search for such things if not on Google? 😅 The answer won't be obvious. You have to search for other channels, for example:  👉🏽 Linkedin  👉🏽 Capterra/Gartner and all those B2B comparison search engines 👉🏽 Conferences 👉🏽 Associations Considering this, because of the reputational costs of buying and failing to buy the right things, why are we not seeing more video content for b2b on TikTok or elsewhere, like Gartner? For me, organically, it ticks a lot of questions, creates more engagement, and is more trustworthy than the usual dry text answer saying nothing 🤝. It clearly decreases risks for the product buyer; with companies I work with, I will try to publish more video content proving the service or the product is worth it. It definitely works better than a text ad 💡. In b2b, there is a phenomenon of video shyness, which is certainly something executives have to develop. They say more video content = more sales! 💸 #B2BMarketingShift #TikTokForBusiness