The REAL Truth About Enterprise ABM That No One Wants to Admit Let's cut through the noise about account-based marketing: Here's what's actually happening in enterprise B2B: 1. Long sales cycles (12-24 months) that require deep relationship building 2. Multiple stakeholders (often 15-20) across different departments 3. Complex regulatory environments that limit traditional marketing tactics 4. Procurement processes that can't be "growth freaking hacked" The Hard Truth: Your automated LinkedIn sequence and pretty PDFs won't close a $500K+ deal. What Actually Works: • Building genuine peer relationships • Understanding complex buying committees • Navigating procurement requirements • Aligning with regulatory frameworks • Creating targeted content for specific objections Stop believing the "quick win" LinkedIn posts claiming: "Just use [tool] + [automation] = enterprise deals!" This is what REAL enterprise freaking ABM looks like: ✓ 6-12 months of relationship nurturing ✓ Multiple touchpoints across departments ✓ Custom content for each decision maker ✓ Strategic account planning ✓ Compliance-aware engagement I've spent 8 years closing enterprise deals. Trust me: There are no shortcuts. Want to build a real enterprise ABM strategy? Focus on: 1. Understanding your buyer's complete ecosystem 2. Building genuine relationships with key stakeholders 3. Creating value before asking for anything in return Thoughts on this reality check? You see how "le me" is looking at you because we both know the truth. Buyer journey ain't easy for #long #cycle #b2b, we both know it.