The most underappreciated marketing assets in software companies that often get overlooked. While everyone focuses on backlinks 🔗, the number of articles 📝, commercial pages 💼, advertising budget size 💰, and directory rankings 📈, they might miss something even more critical: Knowing precisely where your high-quality leads come from. Forget generic forms or lukewarm SQLs; we're talking solid, promising leads 🌟. I did relied on self-attribution a lot and And "try not to settle" for vague reports like "from the internet 🌐", "via Google 🔍", or "through G2Crwod 📊". I need detailed data: - Specific Google queries leading to your champion pages 🏆. More often than not, those are commercial pages if we talk about conversion and blog articles if we talk about traffic. - Exact directories and (website) categories where quality leads originated from 📂. - Specific keywords in Google Ads that convert 💡, some exact user queries even better. (Search Console) What to do with this information? Amplify what's already working 🔊: - In Google, push those top-tier and champion pages further up and expand them ⬆️. (Hello digital PR and Link building) - For directories, consider investing in premium sponsorships for lead-generating categories 💼💸. - In PPC, isolate the most effective keywords into targeted groups and campaigns 🎯. This method is straightforward and will increase lead counts without chaos 🚀. Gather this information to end this year 📅 and start the next with tasks aimed at scaling your successes 🌱. With channels evolving fast, Google and organic growth seem to be rising stars ⭐. People trust organic social interactions more than other channels 🤝. So, make sure to influence that dark funnel, creating trust-driven environments 🛡️. #ppc #googleanalytics #overlookedcategories