TACK Insider: Why Human-focused GTM Strategy Beats AI Hype In today's #AI-obsessed tech landscape, TACK Insider and Nick Bennett stand out by focusing on what actually drives business: human connections and practical strategy, I say relationships FIRST! Their approach works because: Human-First Focus While others chase #AI trends, the guys have built sustainable business relationships. Nick's emphasis on human connections has directly improved my campaign outcomes and #GTM strategy. I also love their Slack channel because Nick openly shares business strategies and insights rather than guarding them. It's not another gated community with TOP SECRETS. T his transparency has accelerated my professional growth and network development plus I have known a ton of people from the Trenches run by Andrei Zinkevich and Vladimir Blagojević. I like that being Revenue-Driven their go-to-market framework focuses on actual revenue generation, not vanity metrics. This approach helped me achieve concrete business goals and improve my communication with money people aka CFOs. Impact: Successfully implemented their GTM strategies Built valuable network connections Improved campaign effectiveness through a human-centric approach Nick's book on influencer marketing promises to further decode these successful strategies. Full disclosure, writing this in the hope of getting the book. Haha, BUSTED! P.S. I lack a picture with Mark Kilens or Nick Bennett because we have not met in person, and I don't want to AI this ting. ;)