Since the release of Barbie ®, our social media channels have been painted pink, and it's impossible to ignore. They've not only embraced this "Barbiecore", but they've single-handedly defined a monocultural moment. It's no longer just about watching a film but immersing in it, living it, and embodying it. This got me thinking about the lessons we can take from Barbie to use in our B2B SaaS medium.  The power of word-of-mouth. I've lost count of how many times people have asked if I've seen #barbieheimer this week. Even though it was initially off my radar, the constant buzz made me feel like I was not part of the "tribe." This exemplifies that successful marketing changes interaction dynamics in an exciting, positive way. They created something contagious! The power of creating intrigue. Barbie has managed to spark conversation, from teasers to memes, no one knew what the movie was about, but they knew they had to watch it. There was a palpable sense of intrigue and anticipation. Now, in the B2B space, one might think replicating such a phenomenon is almost impossible, considering Barbie had a 150 million marketing budget. But let's draw inspiration from the Lavender 💜 team here. They turned up at a conference dressed in purple capes, playing magicians. They piqued everyone's curiosity, proving that intrigue can be created with creativity, not just money. The Power of Partnerships. Barbie collaborated with over 100 different brands. This strategy is rarely adopted in the B2B world, yet it holds so much potential. And Partnerships can be as simple as a podcast collaboration, conference partnership, or even a joint social media post. As marketers, we should all aspire to build a cultural community and a trend around our products, leveraging our attributes, creating anticipation, and leveraging collaboration. So, tell me – What do you think of our #barbiecore outfit? 😂