Sales enablement strategies are crucial! When was the last time you made a sales audit? 💸  In the SaaS, where competition is intense, and b2b customers expectations are sky high, you must have strong sales enablement strategies set in place. 🥊 Take a look at these ten must-have strategies: ✅ Create content that matches your sales presentation: I often see social media content that does not match the product or show it in action.   Furthermore, create content for supporting sales agents like brochures, videos, customer testimonials, etc.  ✅ Build-in features that make your product stand out and create call-to-action in every landing page stage. Forget about a long sales process and forms. Make sure you are transparent and reachable. ✅ Utilize customer testimonials to build trust with B2B customers: SaaS is all about reputation, so showcase the evidence of past successes and utilize it in your sales pitches.  ✅ Have regular sales training workshops: Use role play to identify the pain points of your sales agents. Record some meetings and identify areas for improvement. ✅ Conduct a sales audit to optimize your approach. Aim to understand what stage of the sales pipeline needs improvement and conduct a thorough research.  ✅ Gain customer insights by asking why certain features aren't being utilized and what features are. The more customer insights you have, the more you can leverage this information in your sales pitch.  ✅ Use CRM platforms and call recording to track customer interest and use this information to improve your pipeline. Hubspot is a popular choice among marketers.  ✅ Provide sales coaching and identify gaps between sales and marketing messaging. ✅ Avoid common sales mistakes such as not meeting with clients, creating irrelevant materials, not organizing events, and being out of touch with customer needs. #b2b #marketing #sales #research #content #pipeline #audit #coaching