Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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May 27, 2022
Popular email marketing tips and tricks
Let’s start with the historical fact!
In 1978, Digital Equipment Corporation marketer Gary Tuerk sent the world’s first mass mail to more than 400 customers simultaneously. This idea brought the company a sales profit of $13 million.
And after more than forty years, email marketing remains one of the most effective methods of brand promotion and ways of communication with customers.
In this post, I decided to go a little deeper into this topic and tell you about some of the secrets of mass mailing.
What is email marketing? This is sending letters to current and potential customers to increase conversion, promote a particular product, or raise brand awareness. Giant corporations and promising start-ups make mailing essential for their marketing strategies. In my opinion, the main advantage of using this tool is contacting the client directly.
I think the following 6 tips on email marketing can be helpful for you:
1. Identify your audience.
2. Create an email mailing list.
3. Create and send an effective email with critical queries.
4. Add calls to action.
5. Start the customer promotion program.
6. Check the system of mail delivery.
I really hope that these tips will help you create an effective marketing strategy that will attract new customers and establish good communication with existing ones!
May 27, 2022
