Okay, can we talk about this marketing leadership reality check? 🎯 I've… – Stefan Repin

I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets

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December 27, 2024

Okay, can we talk about this marketing leadership reality check? 🎯 I've seen this movie before, and let me tell you, it rarely has a happy ending! The classic "new marketing leader syndrome" - comes in hot with grand plans of visual makeovers while the real revenue engines are quietly collecting dust in the corner. This is very typical to enterprise or close to enterprise settings. Like, for real, the amount of times I've seen fresh #CMOs walk in like they're about to drop the hottest rebrand of 2024... only to crash and burn three months later? Too many to count! 😅 True story time: IW Was consulting with this SaaS company in 2022 (can't name names, you know how it is 🤫). New marketing head comes in, immediately drops $150K on this massive "brand evolution journey" while their SQLs were literally on life support. Fast forward 6 months - guess who's updating their LinkedIn profile? Here's what actually moves the needle (from someone who's been in the trenches and I do a big load of hands on work): Get your hands dirty in the CRM Get to know the product Stay as a ghost on sales calls, LISTEN! Figure out why those "almost closed" deals went cold Talk to your damn SDRs (they know more than your fancy agency who will do the brand repositioning, trust me) Fix your broken sales sequences (yes, they're probably broken) Like, I get it. We all want to make that splash, show everyone we're "doing something." But trust is built through results, not refresh buttons. And don't even get me started on those agency pitches! "We'll redefine your market position" = "We'll burn through your Q1 budget faster than a crypto crash" 📉 #nobsmarketingadvice#MarketingTruth hashtag#NoFilter hashtag#RevenueMindset hashtag#RealTalk

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2 Comment on LinkedIn

December 27, 2024

Discussion about this post

Ferdi Vol 🛤️

Tailor-made models that capture moments, spark conversations, receive attention, and leaving a lasting impression. Reach out today

8 months ago

The only thing changing is the revenue lol

Aaron Shields

Brand Strategist | Boost customer preference. Drive sustainable growth. | Customized brand strategy systems | Founder @ Make Business Matter | 20 years advising everything from startups to $19B brands.

8 months ago

People want to make changes just for the sake of making changes to prove they're "doing something." It usually just breaks what was working.

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Hire a full-time CMO?! Hire an agency?! Try doing marketing myself?! Can I do it right? I need to decide. This is the dialogue inside the heads of many CEOs and founders who never hired a marketer. I have met many of those. The whole issue and confusion come because most decision-makers don't know how to control, hire or keep accountable a marketer. That is why they go with the safest choice. That is very often why the first marketing hire is a freelancer. It is natural that you want to try someone or experiment before you hire a full-time marketer or Chief marketing officer. Test the ground. Experiment. Do a pilot. Mitigate risks. As a freelancer, your role is to educate them about marketing, or they will never understand marketing. Who should be the first marketing hire? Freelancer Full-time marketer or CMO Fractional Chief of Marketing Agency

December 4, 2021

I have a marketing degree📝 and here are Things that were never mentioned in my marketing classes at the university: UTM parameters Demand Generation What da hell is organic traffic or SEO WTF a webinar is What's an SDR, MRR, ARR, or churn How to generate website traffic Things I was taught in marketing classes in the uni: 🌋The 4 P's 🧱Making a presentation in PowerPoint with 100 slides *funny thing, I was the only one making presentations with Prezi, and my teachers hated me coz' of that. How about you? What did not they teach you in school? #marketing #university #digitalmarketing

October 15, 2020

🕴️How Salesflare grew to 2000+ users in the ultra-competitive CRM market🍗 I could summarize the post in a few words: The secret to growth is ….. in building a great product! BUT I don’t want to leave you hanging in there, here are some nuggets: 🍗Nugget 1# Building a great product for your customers makes marketing the product a lot more genuine and allows you to play the “longer game” as Salesflare co-founder & CEO, Jeroen Corthout, puts it. 🍗🍗Nugget 2# Find products for your customers and not vice versa In fact, every month, Salesflare adds 2 new “loveable features” to grow their product and Salesflare has managed to add depth without adding unnecessary complexity. 🍗🍗🍗Nugget 3# Build habits and create processes out of them by delivering value: 2 loveable features per month 1 onboarding improvement 1 high-value article that brings search traffic 2 valuable contributions outside of their own audience (to podcasts, events, webinars, articles, …) Kudos to Stefanos F. Bournias for writing the article. Did you like it? For more nuggets, read the full article, link in comments. #sales #crm #product

Most of us in the B2B industry are used to thinking of content in the form of blog posts, ebooks, and case studies rather than videos 🤔 Yet, there is a huge untapped potential, especially for SaaS products. Why? You can make a complex product easier to understand. 🎥 😩 The challenge: People have short attention spans, and we feel overwhelmed in creating content that's engaging, short, entertaining, and professional all at once. 💡 The answer? Be clear on your objectives! Make video a part of your marketing funnel, employing strategies like product demos, tutorials, or explainer videos. Reuse this content to educate your potential customers at every step of your marketing funnel. And ultimately, remember it's all about storytelling! ☝ Now there is a fine line between being salesy and authentic. Don't think of YouTube as a platform to sell but rather as a platform to connect and build a community. So, show the people who make the magic happen - introduce your team and humanize your brand 💫 The cherry on top? YouTube's immense data potential. Leveraging YouTube's AI and analytics tools, you can understand your audience better and refine your position, messaging, content, and targeting. 📊🔍 If your brand already has a YouTube channel, drop it the comments, and let's support each other. 🤝🔗 #b2bmarketing #youtubemarketing #youtube #content #marketing #b2b #storytelling #video #branding

Expensive software vs. skill and creativity in #b2bmarketing - who will win? A few months ago, I talked to the CEO of one company looking to go beyond the "lead gen approach." They are selling machine learning solutions, and their market is the world itself. It felt like something I had heard many many times, before. The point of this discussion was to find out what the executive thinks about a demand generation program. I was astonished to hear: "We never did Account-Based Marketing or Demand Generation because it is costly!" How much you think it is, I asked: " First, you need to buy software like Terminus (4500 USD/month, more than what I charge), then you need to add Zoominfo to the info (another 2000 USD/month), and then you have to spend money on creating content." He could not be more wrong. I don't need software that costs more than my monthly salary, nor do we need Zoominfo data. The data is helpful, but imagine how many people they already sell that data to?! You will be competing with your ads to capture the attention of x number of companies. Meanwhile, there is plenty of other fish in the sea they know nothing about! He took some time to think about it, and we are discussing a pilot with him but How many people think the same? 100, 1000, a million?

October 7, 2021