Often we create content for LinkedIn and other platforms, and we track metrics - likes, shares, and comments. But there are hidden consumer interactions we often overlook - The Dark Social 🪐 👻 Dark Social means that many of your followers may be engaging with your content or sharing it with others, but you wouldn't know. 🤝 During NEXT Summit Conference, we had the pleasure of meeting another marketer who said he has been following our content. We checked - no likes, comments, or shares from him on our public channels. It turned out he was part of our Dark Socials. 🤷🏽‍♂️ You will always have Dark Social in your social media, but here are the key takeaways on how to approach it : 🎯 Useful Content: Even if your followers are silent if your content is meaningful and rememberable, they'll eventually come to light.  🎯 Create Multiple Touchpoints: Maximize the opportunities to engage with 'lurkers', through newsletters, articles, conference and podcast content.  🎯 Consistency is Key: Whether your post receives 10 or 10,000 likes, it's about consistency. Keep producing quality content, and your audience will grow organically. Dark Social may seem challenging to track, but its existence indicates a deeper level of engagement and interest. So, don't get disheartened by the visible metrics. Your influence could be far more extensive! 🚀 #DarkSocial #Engagement #ContentStrategy #BrandAwareness #DigitalMarketing #SocialMediaMarketing