My best tips on working as a fractional CMO or strategic marketing consultant
I don't take more than two-three companies at once.
I choose wisely; otherwise, someone is going to be hurt.
I try to stay productive and minimize the time in meetings, but there are meetings that I want to attend.
🤑Sales meetings with customers talking about pain
🍋Product meetings
I even charged companies for meeting time in the past, so they learn how to be more productive without meetings.
Ways to prune meeting time?
Just shoot me an email or a loom video!
Also, I like to own one channel in the mix and execute, and I love execution just not always have the time for it.
My partnership with companies works best when :
they have in house marketers, juniors, or mid-level
they have product marketers
and they work with freelancers
In my experience, companies who work with 2-3-4-5 freelancers are much better at execution, production, culture, and simply in terms of ROI; they get more done by working with pros in their fields.
It's not because I am a freelancer myself. I have heard it from people who have sales, product, dev roles in many companies.
Last thoughts:
Most companies hire fractional CMOS or freelancers because they are not ready financially to hire a full-time CMO. They want to test the waters before committing.
If you are a consultant/freelancer or agency, how do you work with companies?