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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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December 13, 2021
My best tips on working as a fractional CMO or strategic marketing consultant I don't take more than two-three companies at once.  I choose wisely; otherwise, someone is going to be hurt. I try to stay productive and minimize the time in meetings, but there are meetings that I want to attend. 🤑Sales meetings with customers talking about pain  🍋Product meetings I even charged companies for meeting time in the past, so they learn how to be more productive without meetings. Ways to prune meeting time?  Just shoot me an email or a loom video! Also, I like to own one channel in the mix and execute, and I love execution just not always have the time for it. My partnership with companies works best when : they have in house marketers, juniors, or mid-level  they have product marketers  and they work with freelancers In my experience, companies who work with 2-3-4-5 freelancers are much better at execution, production, culture, and simply in terms of ROI; they get more done by working with pros in their fields. It's not because I am a freelancer myself. I have heard it from people who have sales, product, dev roles in many companies. Last thoughts: Most companies hire fractional CMOS or freelancers because they are not ready financially to hire a full-time CMO. They want to test the waters before committing. If you are a consultant/freelancer or agency, how do you work with companies?
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December 13, 2021