Most people consider Reddit a hard nut to crack. It is more than possible because Reddit is the ultimate community. Here is how to leverage it:    1)Host Your Own Subreddit  When you build a community, you can go directly to your audience—no need for any of the fancy marketing hacks. One of the best places to create this community is on Reddit. And any brand can do this by creating their Subreddit. 2) HUGE brands like Twilio, Stripe & Salesforce have strong Subreddits with tons of users:  Salesforce: 36k+ members  Stripe: 2.6k+ members  Twilio: 1.4k + members Die-hard fans operate the Stripe Subreddit. Stripe has no business in managing it. That's the sign of a strong brand! 3) A strong Reddit community can benefit SaaS brands, especially in a competitive niche. You create a giant focus group that you can mine for problems, improvements & ideas. And customers can directly chat with your brand at any time. It's way better than Facebook this way; the only challenge is anonymity. 4)Use Reddit For Product & Customer Feedback  You can still get a lot of customer insights from Reddit without building a new Subreddit. Every SaaS or B2B company should want this type of access & raw feedback. But getting that requires jumping headfirst into a Subreddit you can't control. While that might sound risky, it's even more dangerous not to listen at all! Even negative comments can help your brand improve. Some might take that negative experience & never want to use Reddit again. 5)You can leverage these pre-existing Subreddits in ways that go beyond putting up an annual post asking for feedback. The process of doing this is quite simple:  a)Visit an industry-relevant Subreddit  b)Sort the content by 'Top Posts'   c)Analyze the top 50 for trends  d)Create content that is enlightened by those trends  e)Submit it back to that Subreddit Kudos to Ross Simonds for inspiration! Ilya Azovtsev - I help with Growth 🚀 how is your Reddit game brotha?