McKinsey just laid off 5,000 people - their largest cut in 100 years. But here's what everyone's missing: They've deployed 12,000 AI agents internally, and 40% of their revenue now comes from AI-related projects. "It's just cost-cutting in a tough market," some say, but not me. But what if this is actually the B2B's future? As someone who's spent years in B2B marketing and growth, I see two critical patterns emerging that most execs are missing. The real story isn't about headcount reduction and some lukewarm results. It's about fundamental restructuring: - AI is opening up $1.2 trillion in sales and marketing productivity - Sales and marketing teams saw the highest AI adoption rates last year - Routine tasks are being automated, pushing teams to focus on trust-based relationships (I mean, AI agents break ofte,n but they are still the future) - Internal AI tools like McKinsey's Lilli are saving consultants 30% of their time and adding more work to their plates :) Here's the uncomfortable truth: Most #B2B companies are structured wrong for this new reality. Traditional marketing and sales departments, with their siloed operations and endless management layers, will become obsolete. The winning model I'm seeing emerge: - Smaller, integrated revenue teams where everyone is customer-facing, the product guy, the marketing gal, the office dog - EVERYONE! - AI handling repetitive tasks that nobody wants (hope it happens) - Humans focus on relationship building - Direct customer interaction at every level (already mentioned) For #CEOs feeling the pressure to maintain their workforce and brag about how many people they employ : The future belongs to lean, AI-augmented teams where every member, from marketing to sales, is customer-facing and relationship-focused. Go see customers! Don't sit in the office! Companies like IBM are already moving this direction, restructuring entire departments around AI capabilities. The question isn't if you'll need to reshape your revenue operations - it's how fast you'll adapt. Now, everyone is in revenue .. not only sales. Just tagging my friend Tristan Ruml