Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
Follow me
May 13, 2025
Let's be honest: in most #B2B companies, sales and marketing are at war.
Marketing thinks sales don't follow up properly.
Sales thinks marketing is "just playing with brand around and all sorts of BS" while they struggle to hit quota.
The truth? They're both clueless about how to work together.
Sales says, "Marketing doesn't help us. We need more leads."
Marketing says: "Sales doesn't follow up on our leads. We need better salespeople."
Meanwhile, deals are dying in limbo because neither team knows how to nurture prospects through a 4-month sales cycle.
Sales complains they "don't have enough touch points" and have nothing to talk about when "the client is not answering."
Marketing creates content nobody uses because they don't understand what actually helps close deals.
The solution isn't more leads or better salespeople - it's alignment around the revenue process.
This is why I've developed a systematic framework that connects marketing activities directly to sales outcomes. It gives sales legitimate reasons to reconnect with stalled deals while providing marketing with direct feedback on what works.
You can increase influenced pipeline by 30% in the first quarter after implementing a sales-marketing alignment framework.
Stop the sales-marketing civil war. Get them working toward the same goal: revenue.
#SalesMarketingAlignment #RevenueDriven #B2BStrategy
May 13, 2025
