Ladies and Gentlemen, the truth about online marketing is that the closer you are to the customer, the more likely you will win.  🎤 Whether you're an #smb or an #enterprise , the fact remains: proximity plays a pivotal role in securing big-ticket deals. So, if you're aiming to sell to an enterprise, being physically close to them isn't just an advantage; it's a necessity. 🎶 Do you have a Business Development Representative (BDR) in South-Eastern Asia? Or do you plan to close a $250k-a-year deal with occasional visits? The harsh reality, my friend, is that while you're strategizing from afar, your local competition is already playing golf with your potential clients during the weekends. 🎹 That so-desired money will likely end up elsewhere, not because your product or service is inferior, but because you believed "just more content" would suffice. 💻 The digital age has not diminished the value of human connection; if anything, it has amplified it.  In regions particularly rich in culture and business etiquette like South-Eastern Asia, face-to-face interactions, understanding local business practices, and simply being present can make or break deals. ☎ It's not just about shaking hands or sharing a meal, or some soju, why not?; it's about showing commitment, understanding, and respect towards your clients' culture and way of doing business. Investing in local presence isn't a cost; it's a strategic move towards long-term partnerships. Consider having a dedicated team on the ground or partnering with local firms that share your business ethos. This approach not only enhances your ability to close deals but also enriches your understanding of diverse markets, ultimately refining your global business strategy. So, before you double down on digital marketing strategies from thousands of miles away, ask yourself: am I really close enough to my customer? Remember, in the world of enterprise sales, it's often the local player who wins the game—not because they have a superior offering, but because they're there, building relationships one golf game at a time. In conclusion, proximity might just be the oldest yet most underrated tool in your marketing arsenal. Don't overlook the power of physical presence and local engagement. 🔈 Sometimes, the traditional ways of building business relationships are exactly what you need to stand out in today's digital marketplace.