I've helped 10+ B2B companies fix their revenue operations. Misalignment between sales and marketing leads to 20-30% revenue leakage in enterprises. 7 critical mistakes killing your B2B revenue growth in 2025: 1. Operating in silos 96% of well-aligned companies share sales and marketing technology. Yet most teams use tools that others have no idea about. Do you guys have Common Room? I did not know you had it?! says Marketing to Sales. Solution: Centralize your data first. Create a single source of truth. 2. No Revenue Operations team Organizations with effective RevOps grow revenue 3.5x faster than competitors. Stop the blame game between departments. 3. Poor lead qualification process Only 9.1% of sales teams say marketing leads are very high quality. Why? Different definitions of what "qualified" means. I had it many times myself... What do 50 MQLs a month mean if just 2 of them become SQLs, huh? Solution: Create shared definitions and scoring criteria. 4. Ignoring the modern buying journey The modern B2B buying process involves buyers consuming most of the journey through SOLO online research before engaging sales. Your marketing team must support the entire journey. Just sending some swag is not sufficient!!! 5. Missing attribution 52% of leaders blame low revenue on misaligned sales and marketing functions. Solution: Implement cross-functional KPIs and shared revenue targets. Start with, what does a qualified lead mean? What is an MQL? What do you have for lunch? *you can skip this one 6. No clear handoff process 49% of professionals cite communication breakdown as the greatest culprit for misalignment. Create documented SLAs between teams. Make sure everyone respects them. Burn the non-respecting heretics on a stake! 7. Treating marketing as a cost center Companies with aligned departments achieve 38% higher sales win rates and 27% faster profit growth. The fix? Marketing should be measured on revenue impact, not just leads. Good! Good! For enterprise B2B companies with 12-18 month sales cycles: These aren't just theoretical problems. I've seen marketing budgets vanish with nothing to show, investor confidence fade, and sales teams starved for quality leads. ALMOST EVERYWHERE! *Like the most precious moments in life are free the best channels in terms of ROI had one of the smallest budgets ;) The solution starts with alignment. Companies that align sales and marketing are 67% more efficient at closing deals and can save 30% on customer acquisition costs. First step: Book a meeting with your sales and marketing leaders. Define what "good" looks like. Then build your RevOps team to bridge the gap. Or I can help you with that, always welcome! Edward Fontana I got some knowledge from you on this!