Interviewing stakeholders is essential in identifying key issues, gathering information, validating objectives, and setting goals.   WHY❓ When there are a lot of expectations and goals, miscommunication is a common mistake in marketing project implementation. Thus, the 6 goals that each stakeholder interview should achieve are: ✅Understand and set expectations, needs, and goals. ✅ Identify the Challenges and Opportunities in the implementation. ✅ Validate objectives and establish the resources needed. ✅ Identify KPIs and build feedback loops. ✅ Set communication channels in each project stage. ✅ Create an analysis and gather essential data. ✅ Get specific insights that make that stakeholder a valuable subject matter expert Stakeholders interviews are usually conducted in the early stage of project development. However, it is crucial to establish feedback loops 🔁, create communication channels 📢, and conduct them frequently in the project lifecycle. When preparing for a stakeholder interview, you must first identify those stakeholders who hold decision-making power and are directly related to the project's lifecycle. This can be done using a stakeholding matrix. A typical example of a stakeholder agenda 🗓 has the following stages: 💥 Introduction of the project and setting the bases of discussion 💥 Reviewing the process life cycle and goals 💥 Background Information on the roles, advantages, and/or consequences that involve the stakeholders 💥 Space for asking critical questions and inciting conversation 💥 Asking follow-up questions and presenting data 💥 Establishing stages for communication and creating feedback loops 💥 After an interview creating summary documents and synthesizing project information allows more transparent communication. Do you hold stakeholder interviews in project management? #marketing #projectmanagement #stakeholders #interviews