Influencer marketing is having a moment right now, and it’s not hard to see why. With changes in how we discover and trust products, people rely less on traditional ads and more on recommendations from peers. Imagine buying software not just from G2 Crowd but based on what an influencer recommends on LinkedIn or TikTok. Mind-blowing, right? 🤯 I would never believed this a few years ago. Some people say, influencers like Will Aitken, DemandJen, Andrei Zinkevich and Vladimir Blagojević have more influence than G2 reviews. They are simply more trustworthy and share views not just for money. Well, almost anyone can buy an ad, right? Nike and other big names are shifting focus from performance marketing to influencer partnerships. It's not just about selling; it’s about building a brand story. By teaming up with influencers and sports leagues, they’re reaching out to the everyday athlete and influencer. This strategy creates genuine connections and aligns with consumer behavior. JBL Professional is also hopping on the trend, investing in content for Gen Z on TikTok and Instagram. They've been killing it with numbers, achieving 28 million impressions and 36k engagements. When brands invest in these relationships, they often see better results than with traditional benchmarks. In the B2B space, this shift is surprising yet inevitable. The key takeaway is that it’s high time to pivot towards influencer marketing and brand partnerships. This isn’t just a fad—it’s where the future’s headed. So, what do you think? Are you ready to ride the influencer wave? 🌊 Picture taken from Kevin Indig's great Whatsapp Group. #InfluencerMarketing #BrandPartnerships #SocialMediaStrategy #Nike #B2BMarketing