In times of economic recession,  companies instinctively cut their branding budgets as it is viewed as an "unnecessary cost." 🙅‍♀️ They'd rather invest their money in getting new customers right away with lead generation tactics. 👉 Prioritizing short-term profit over long-term growth will impact your brand presence and positioning in the market in the long run. If a business decides to cut its branding expenses simply because there is no clear key performance indicator (KPI) tied to it and it can't attribute any direct sales to it, they fail to see the bigger picture 🏖 If you suddenly go quiet on the branding front, people will notice 👀 . Your company name will not pop up in social media and word of mouth, and slowly but surely, you fade from people's minds. Interestingly, a recession, despite its challenges,  may be a golden ticket 🎟 . As most competitors will also be cutting back on their branding expenditure, maintaining your branding efforts gives you a  competitive edge 💣 . Customers are more perceptive than we give them credit for; if customers see your brand consistently, they are more likely to remember it once they have the resources to purchase it. Now, this doesn't mean you should blindly throw money at branding. It's always a good idea to keep an eye on what's working and what's not 🤷‍♂️ . Avoid cutting your brand spending; instead, try to quantify it. With KPIs metrics in place, it becomes easier to track the performance of your branding initiatives and adjust strategies as needed 📈 . In low economic times, a strong, consistent brand is key to keeping your brand in front of your consumer's minds 🧠 #branding #business #recession #recessionproof