In the relentless pursuit of market insight, we often overlook the power of small groups. Yes, I'm talking about those micro-communities, WhatsApp groups of 10-15 people, seemingly insignificant yet immensely influential. 🔍 Why Small? In a digital world obsessed with scale and speed, there's an underrated strategy for services invisible on Google. The answer lies not in checking online forums and Reddits but in the intimacy of small events and communities. 💬 Real Conversations, Real Insights I've walked the path of attending small gatherings, a WhatsApp group with 8 people. It was the best start I could ever imagine.  The trick? A casual conversation can lead to discovering these close-knit groups. And believe me, size doesn’t diminish their power. A group of 8-9 can open doors to larger networks and invaluable insights. 🍕 The Pizza Strategy Sponsoring these meetups, even just with pizza, can go a long way. It did for me. This small gesture not only shows goodwill but also cements your presence within these influential circles. 🔗 Connecting to Larger Networks From my experience, these small groups are gateways to bigger communities. It’s a ripple effect - one small group leads to another, and before you know it, you're part of a larger conversation. 🔎 Direct Market Insight This approach is about getting direct feedback from the market. It's about understanding if your service truly holds value. There’s no substitute for honest, face-to-face feedback. 👣 Going Against the Common Logic In a landscape dominated by VC-driven scalability, there's immense value in doing things that don’t scale fast.  If your market isn't on Google, it's time to open your eyes and go beyond the advice you get from venture capitalists, investors, scalability experts,SaaS experts, consultants and B2B Gurus. Why? Because the usual, find your keywords, and build content for Google won’t work. You will have to actually talk to people.   💡 The Takeaway Don't underestimate the power of small. In these micro-communities lies the heart of genuine market insight and potential for growth. Join me in embracing this unconventional path to building demand. Have you tried this approach? Share your experiences below! #DemandGeneration #CommunityBuilding #MarketingStrategy #MicroCommunities #RealConversations #InnovativeMarketing#NodemandonGoogle