If your business practices aren't well-liked, maybe it's time to change your marketing approach. Ryanair was labeled "the worst airline in Europe." However, its new satirical marketing approach had effectively softened the company's image. Ryan air had experience backlash through its misleading marketing practices and money-hungry business ventures. However, by reshaping the industry's traditional marketing, it has now dominated social media marketing. Here are some key takeaways that we can learn from Ryan Air: ✈️ Understand target audience price sensitivity and what social media channels to reach them: They understand that their customers are reached through Tik Tok and Instagram. Thus, putting more effort into the development of these platforms. ✈️ Admit when you're wrong: Use public opinion as a tool to poke some fun at yourself while admitting your mistakes. ✈️ Take complaints with humor: We can all admit how unhinged Ryan Air sometimes is, but that's because they answer feedback with lightness and personality. A down-to-earth approach that goes according to their target customer makes their brand seem approachable. ✈️ Stand out from the competition: Don't be another pea in the pot. Understand what your competition does and change it. Be memorable, and leave a mark in consumers' minds. ✈️ Blend the line between content creator and brand: people want to associate with you, be funny, and be authentic. Create a personality that your customers want to be associated to. ✈️ Transform your content into sales: Turn your likes into potential customers by engaging with them in comments. Use their feedback as a way to leverage your competitive advantage. They say there is never such a thing as bad publicity. RyanAir has taken this saying as advice and used marketing to turn its reputation around with one simple tool: humor. Do you think Ryan Air's marketing tactics are successful, or can they backfire? #socialmediamarketing #marketing #brand #content #socialmedia #business #brandmanagement