Ideal Client Profile mistake: SaaS application for Swedish Gardeners with one eye, annual turnover of 30 million, and the job title is Chief Grooming Officer. We often forget to ensure that our case, and consequently, our new Ideal Customer Profile, is not a particular case. As a result, we get something like:  Communities for Swedish Gardeners with one eye, annual turnover of 30 million, company size 20+ and the job title is Chief Grooming Officer. Usually, companies take the most successful and profitable cases and create the ideal client profile based on those.  This is an excellent approach overall, but there is one slight nuance. First, It would be best to be sure your ideal customer profile and the market are not very niche. Imagine you are sorting out companies based on the above parameters, and as a response, you get five companies worldwide. Yes, if those are huge (Fortune 500 companies), you might make a living by working with them; the approach is different (mostly ABM), the sales cycle will be long, the average sale is a few million. Unfortunately, this will not work for most SMBs. Second, you have to be convinced 100% that the company you used as a reference for your ICP is not a particular case. Please look at your competition and find similar companies in their portfolio. If you could not find anything, it is a huge red flag🚩. Better do your homework well and validate before doing outreach or investing in Account-Based Initiatives. I made this mistake quite often in the past, did you? My Ideal Client Profile was a unicorn, and his/has market was very niche. Did you experience this?