I started my growth marketing journey in 2013, back when Sean Ellis had just coined the term "growth hacking." Most people switch to marketing. I chose it from day one. My early days were filled with frameworks and theories—but something was missing. The real breakthrough came in San Diego: I met teams from HubSpot and Skyscanner who showed me what practical growth marketing really meant. Back then: - LinkedIn was just emerging - Cold emails actually worked - Tools like Phantom Buster were new - You could achieve hockey stick growth through email - Growth frameworks were simple (like the two-pizza rule) But frameworks alone don't drive results. The real magic happens when you combine: - Technical knowledge - Strategic thinking - Practical implementation - Deep customer understanding I've learned that growth isn't about hacks. It's about building sustainable systems that: - Generate qualified leads - Support sales teams - Drive consistent revenue - Scale predictably The landscape has changed dramatically since 2013. What worked then doesn't work now. But the fundamentals remain: - Understand your customer - Provide real value - Build authentic relationships - Measure what matters Today, I help B2B companies bridge the gap between marketing theory and revenue reality. Because in the end, #growth isn't about #tricks. It's about trust. P.S. What was your biggest #marketing revelation? The moment when theory #finally met reality?