"I just listened to a CEO say something that resonated deeply: 'Sales do not get enough good leads, and closing enterprise takes time, and it's not getting easier.' This is the reality for so many B2B companies targeting enterprise clients. Your sales cycle stretches beyond 6 months, your product costs over $5K annually, and your sales team keeps asking for better leads. You've eventually changed your head of sales at least a few times in 3 years. The data is clear: 🫠 74% of B2B buyers now involve 6+ stakeholders in purchase decisions (Gartner) 🤑 Enterprise sales cycles have extended by 22% in the past two years 🫡 82% of enterprise deals stall because marketing materials don't address technical buyer concerns The painful truth? Many marketing leaders have never sold to an enterprise, and they underestimate how hard it is. It is freakingggg HARD! They don't understand how to build the multi-channel, multi-stakeholder approach required for these complex deals. After scaling one SaaS company from $6M to $18M over 3 years targeting enterprise, I've implemented a framework that: - Reduced sales cycles by 32% through strategic content mapping - Increased influenced pipeline by 40% with targeted account-based plays - Revived 25% of stalled enterprise deals with specific enablement tactics - In one client engagement, we transformed their approach to enterprise, going from 0% to 30% enterprise revenue in just 11 months. Your marketing leadership shouldn't be another problem to solve - it should be the solution. No, this is not another giveaway, haha. I am just bragging. I don't believe in 1 for all solutions and frameworks. That said, ping me if you need advice. #B2BMarketing #EnterpriseB2B #FractionalCMO #SalesCycles"