I am not a big fan of SDR agencies, but a few things I have learned in the last two years: 🏆 The word "award-winning" means they got an award for something, but it most certainly won't translate into effectiveness. More prominent and more famous does not mean better; in fact, it is usually vice versa. 👻 Be aware of industry-agnostic agencies, masters of none; it can take them a lot of time to learn about your product or service. Most certainly, your agency of choice will not give a rat's ass about your product; if they come with generic outreach, cut them out immediately. Specially if, they ask for a lot of money in advance payment  💸 High price does not mean outcomes. I am biased, but I have never had a good experience with an SDR or BDR agency based in the UK, and I have had many. They usually come and pump hot air, and then nothing happens.They are more expensive than a good SDR you can hire in your market, for example, US 65-85k per year in the US and 40k-60k in Europe. More expensive does not equal more efficient. What to look for: 👉🏽 Individual SDRs or freelancers who propose to prospect for you in 1-2 markets they know well  👉🏽 Branded individuals with a strong LinkedIn, you will see over 10k connections. 👉🏽 They will ask for sales decks and a ton of products.  👉🏽 They show up at all or almost all meetings they have organized   👉🏽 They are eager to learn more about your product and ask questions. 👉🏽 They ask about sales commissions and are up straight about wanting to make more money with you, for you, and themselves. 👉🏽 Proactivity Are there any other unobvious tips I have missed? #AgencyRealTalk #EffectiveSDR