How to Prioritize Your SaaS Marketing Campaign with a Low Budget If you're running a SaaS startup, you already know that marketing is one of the most critical aspects of your business. Or do you not? If you don't have a lot of resources 💸 , it can be hard to figure out how to run a marketing campaign effectively. But don't worry! There are plenty of ways that you can make the most out of limited resources. Here are some tips for prioritizing your SaaS marketing campaign with a small budget: 🎯 Determine your audience:  Determine who you'll target and how many people you want to reach. Determine how your industry is made up. You need to understand what your consumer wants and what your competitors are doing right. 🏆 Set Goals:  Marketing isn't just about dollars spent—it's about knowing how to set realistic goals, prioritize, and track your goals. 📣 Choose the right channel: Identity what channels generate the most ROI. If it's not going to bring in more customers than it costs you, then you're focusing on the wrong channel. Once you find one that works, double down on it, don't look further until you have maxed it out. 🔎 Create Comparison Pages:  In SaaS Marketing, a helpful technique is selling by association. Associate yourself with the dominant brand of the market and show how you do better. Once you create a comparison page between your brand vs. a competitor, you can even steal some of their organic traffic. 🛠 Focus on your Tools:  Your website is the first page a customer will see. Thus, ensure it portrays all the quality your software can offer and reviews. Offering a freemium version or a pro trial can incite customers to take a risk. 💲 How do you grow a SaaS campaign with a low budget? 💲 ☑ #prioritization #saasmarketing #resourcemanagement #digitalamarketing #saas