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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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November 9, 2023
How AI changed the consultants' space, "buzzkil disclaimer" it crushed it! 😂 I am in contact with many consultants, freelancers, and fractionals, both on the marketing and sales side. Gonna spoil this for you, although for those niche specialists, it did not change much, maybe made it a tad better. But for the biggest proportion, it moved people from consultants and purely consultative work into more "lucrative roles" of fractional executives 🏋‍♂️ . I personally see more and more "consultants" taking part-time roles and full-time roles to become "fractionals." I think this is due to the rising value of specific human work. Simple tasks and little-value tasks can be done by AI, and more complex tasks can be done by freelancers and outsourced teams 🤷‍♂️ . Since generic marketing or Go-to-Market consultation became a thing of the past with the introduction of chatGPT, now anyone can ask for a go-to-market strategy or marketing plan and get a fairly decent reply. There are still industries where there are specifics to be dealt with 👀 In industries like crypto, pharma, telecom, and oil and gas, a recent survey found that at least nine decision-makers are typically involved in the process. Surprisingly, this number can go as high as 30 in certain situations! 😬 With the introduction of chatGPT, The value of human work became higher, specialized human work, niche human work, that sort of work that only that particular Jen Allen-Knuth can do or Karsten Schmidt can do, or Trevor Longino can do, or Elizabeth Ionita can do, or Andrei Zinkevich can do. Something chat GPT cannot do Image created by DALL-E Open Ai with the prompt: The decline of traditional consulting with the rise of specialized, high-value human work. It's crazy what Ai can do now, right? 🤖 #AIRevolution #ConsultantEvolution #FractionalExecutives
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November 9, 2023