High-ticket SaaS Companies currently have a complex buying process 💰 . Many Saas Companies make you fill out forms and talk with sales representatives to understand their product's value in the hope you will not churn. These sales pitches then fail to bring the human factor to the service and take your product's "Genuinity factor." Let's put it in an everyday life context. 👇 Imagine you want to enter a clothing store where you must sign in and make an appointment with a sales representative so that you can come inside and look at the store's clothes. Following that, your email will be filled with newsletters and emails from this representative encouraging you to buy their products. 📩 Would you actually go inside the store? What would be the thought you have of the brand after this experience? There is constant consumer demand for SaaS companies to implement a product-led go-to-market (GTM) in their sales strategy. Users now want to experience the value of your product as soon as possible. There are even KPIs connected to that "Time to Value". ⏳ Think of Grammarly, for example, that drives potential customers to their product by engaging them in their benefits in an early sales stage. Some common product-led GTM strategies include free trials, free features, free tryouts right on the homepage, and early proof of concepts. This allows the user to experience your product before fully committing to talk to a sales representative 👣 . Beyond the sales potential, this strategy has factual data and analytical potential. By uncovering how consumers interact with your product and what features engage them, you can leverage your assets to incite consumers to commit to your brand fully. Providing early access to the benefits of your product is the future of SaaS sell strategies 📈 . What are the most ingenuine strategies you have seen that uncover value early on? 💸 #salestrategy #sales #strategy #data #userexperience #marketing