Here is why I chose to work as a fractional CMO instead of a full-time employee 🚀 👆🏼   It allows me to bring more extensive experience from working with multiple SaaS companies and leverage this knowledge and connections toward a project 💪🏽  👆🏼    It is cheaper for the company as I work on a project basis, which ultimately saves the company more money than hiring a full-time employee and onboarding him💸  👆🏼    I provide high- expertise and industry knowledge for SaaS businesses who need someone that fully knows their industry and can identify with a critical and unbias opinion the pain points and improvement routes of a project 🏋🏽‍♂️ 👆🏼       I work with companies with a complex sales cycle that need to scale but are limited by their current channels. I help them create a marketing department from the ground up to support their sales goals. 🏆 👆🏼         And finally ... it is more fulfilling for me and allows me to build a portfolio of satisfied clients and expand my knowledge in the SaaS industry. Why SaaS businesses need this advisory 🤔? If a SaaS has difficulty penetrating the marketing and has a product with a long and complicated sales cycle. They need advisory to align the sales and marketing goals. 🎯 I provide tailored guidance on what tactics they need to grow and scale their business 📈. My marketing approach is to create a mixture of inbound and outbound strategies to create demand. Outbound is excellent for getting new sales, while inbound is ideal for nurturing leads. Solely relying on sales won't be enough to scale a business. You need to achieve demand generation to create a coherent sales and marketing system. When was the last time you considered hiring a consultant? 🤔 #fractionalcmo #marketing #consulting