Here are three trends in B2B marketing that will take over 2023 🎯 : 💪🏽 Video and Audio Content: Utilizing video as a marketing tool has proved highly effective for B2B marketers engaging their target audience, especially on social media platforms like LinkedIn, Spotify, and YouTube 📹. The impact of video on engagement is phenomenal, with an average increase of 98%. We expect to see this content increase as a podcast and audio content grows. Also, if you haven't heard it yet, LinkedIn recently released a feature called Audio Events 🎤. 💪🏽 Lead Generation and Nurturing: B2B marketers will need to find unique ways to stand out in a crowded market, which can be achieved through innovative lead generation and nurturing 🔍. Thus there will be a trend toward relying on dark social platforms and AI-generated content. Lead nurturing will involve engaging with potential customers and guiding them toward a sale with a personalized approach. Drip marketing campaigns, automated emails, and customized campaigns will define this year's lead-generation techniques📈. 💪🏽 Predictive analysis: Predictive analytics provides valuable insights into customer behavior and allows companies to strategically allocate resources for maximum impact. It can be applied to various marketing activities, including email marketing, social media campaigns, lead segmentation, targeting, customer retention, lead nurturing, and more. Some tools in the market include Salesforce Einstein, Adobe Analytics, Marketo, and RapidMiner 🚀. 🔭 What trends am I missing? #b2bmarketing #marketing #b2b #content #emailmarketing