Have you considered using influencers in your B2B marketing strategy? While it may not be a common method in this space, if used successfully, it can enhance your brand visibility 👀. 🤔 When to use them?  When you have clear campaign goals and objectives: Do you want to elevate your business or personal brand, create brand awareness, or generate leads? 🤔 How to find them?  Based on your goals, you can narrow down the channels you want to invest in. Afterwards, you research an influencer whose content aligns with the type of campaign you want to create. 🤔 What type of collaborations/campaigns are there?  Here are a few ways you can use influencers in your B2B SaaS marketing: 🚀Sales Spokespeople: An influencer who has a strong network in a particular niche. They are endorsed to talk and promote your brand product at events and within their network. 🚀 Micro-Influencers: Commonly used in platforms like Instagram and Tiktok. They are influencers with a small-medium following, used to create more credibility with your target audience. 🚀CEO Influencer: Hig profile industry leader that promotes your brand. They are commonly used on platforms like LinkedIn. 🚀Podcast Sponsorship: Endorse a podcast to associate your brand with a knowledgeable host to increase credibility. You can even co-host the podcast for more personal visibility. 🚀YouTube Sponsorship: Endorse a video closely related to your software function. It has to be used correctly to avoid coming across as an ad. 🚀Sponsor Webinars: Co-host and sponsor a webinar with an industry influencer. This allows leveraging the influencer's following while educating your audience and positioning yourself as an industry leader. 🚀Using an Influencer's Audience for an Ad Campaign: Use an influencer platform to buy ads to reach a larger, more narrow audience. Used primarily on Twitter. Endorsements are not the sole deciding factor in a B2B SaaS purchase decision, as the sale process involves various decision-makers. However, using social media influencers to generate awareness allows your audience to connect with industry experts rather than brands. 🤳🏽 Influencer marketing can create instant engagement and build trust with your target audience. Have you used it in your brand? #influencermarketing #marketing #socialmedia #marketingstrategy #content #b2b #engagement