Got off a call with a Startup Accelerator, and I asked, what’s the biggest problem you guys are struggling with? It’s Positioning and Messaging, of course! What else!? SMBs, startups, and small companies, here's a big truth: stop trying to sound like big-shot enterprises. 🚀 Your customers just want their problems solved. 🛠️ Here’s what’s really happening: - 76% of SMBs change messaging every 6 months. 📅 - 82% admit your website and sales team story don't match. 🕵️‍♂️ - A whopping 91% can’t explain what you do in 930 seconds. ⏳ Why so much mess? 🤔 - The need to sound "bigger" makes you lose 43% of deals. 📉Enterprise is already BIG!  - Marketing takes forever on messages that don’t match real customer chats. ⏰ - You’re squeezing AI into pitches without using it. 🤖 Here's the fix: Listen to your sales calls. Seriously. 🎧 - Write down what your customers actually say. 📝 - Use their words—even if they're not "professional." 🗣️ -We have 2 ears because we have to listen more. Don’t do a DEMO, start every call with Discovery and listen, even if it is supposed to be a DEMO.  - The above is how marketing can validate and come up with the right messaging, well positioning comes out  of it naturally as well. Ask yourself: - Can your sales team explain it smoothly? 🎤 - Do customers understand it? ❓Do they stand by your positioning? - Does it match your sales collaterals? 📊 Here’s why it matters: - Consistent messages boost close rates by 34%. 📈 - Using customer language cuts sales cycles by 47%. ⏱️ - Sales teams sticking to real conversations close 2.3x more deals. 💰 Bottom line: - If your sales team can't explain it clearly, change it. 🔄 - Avoid buzzwords and sounding enterprisey 🚫✨ - Be straightforward about your business. 💼 How are you keeping your messaging and positioning simple? Share your tips! 📣 #SMB #MessagingCrisis #KeepItReal #SalesSimplified #BusinessTalk #MessagingandPositioning