Generational Evolution in SaaS 🌐 In SaaS, staying ahead of the curve… – Stefan Repin

I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets

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13 388 Comment on LinkedIn

May 30, 2023

Generational Evolution in SaaS 🌐 In SaaS, staying ahead of the curve means understanding our audience. Millennials may have been the focus of our efforts until now, but the tides are shifting 🌊 What does this mean for your marketing strategy? Let's dive in. 🕵️‍♀️ 🪞 Embrace Authenticity: Gen Z values honesty. They don't want empty sales pitches; they want to know the real you. Make sure your marketing has a strong identity and values. 🎖️ Uphold Strong Values: This generation wants brands that stand for something. Brands like Lululemon, Gym Shark, and Ben & Jerry's are just some examples of brands that have paved their success based on what they believe in. 🔄 Be Flexible: Gen Z seeks adaptability and flexibility. Leverage this to your favor and offer features like payment plans or customizable products. 📲 Multi-Platform Presence: Gen Z grew up online, and social media is second nature to them. Diversify your marketing channels to reach them wherever they are. 🗣️ Peer Recommendations: Word-of-mouth is the most listened advice. Focus on fostering a community that recommends your product 🤖 Conversational Experience: Gen Z wants to engage, not just listen. Embrace AI and other tools to enable interactive marketing. 🤖 😂 Humor and Memes: A good laugh goes a long way with this generation. Brands like DuoLingo and RyanAir have successfully leveraged this tactic in TikTok. ⏳ Short Attention Span: With information at their fingertips, Gen Z digests content quickly. Keep your marketing content concise, short, and compelling. 🎨 Aesthetics Matter: They appreciate good design. If you're a digital product, now's the time to up your UX game. Gen Z now constitutes 25% of the global population 🤯 now more than ever, should we learn how to target them 🎯 What are you doing to market to Gen Z? 🤔 #GenZ #DigitalMarketing #Innovation #SaaSMarketing #marketingstrategy #socialmedia

13 Comment on LinkedIn

May 30, 2023

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Hire a full-time CMO?! Hire an agency?! Try doing marketing myself?! Can I do it right? I need to decide. This is the dialogue inside the heads of many CEOs and founders who never hired a marketer. I have met many of those. The whole issue and confusion come because most decision-makers don't know how to control, hire or keep accountable a marketer. That is why they go with the safest choice. That is very often why the first marketing hire is a freelancer. It is natural that you want to try someone or experiment before you hire a full-time marketer or Chief marketing officer. Test the ground. Experiment. Do a pilot. Mitigate risks. As a freelancer, your role is to educate them about marketing, or they will never understand marketing. Who should be the first marketing hire? Freelancer Full-time marketer or CMO Fractional Chief of Marketing Agency

December 4, 2021

I have a marketing degree📝 and here are Things that were never mentioned in my marketing classes at the university: UTM parameters Demand Generation What da hell is organic traffic or SEO WTF a webinar is What's an SDR, MRR, ARR, or churn How to generate website traffic Things I was taught in marketing classes in the uni: 🌋The 4 P's 🧱Making a presentation in PowerPoint with 100 slides *funny thing, I was the only one making presentations with Prezi, and my teachers hated me coz' of that. How about you? What did not they teach you in school? #marketing #university #digitalmarketing

October 15, 2020

🕴️How Salesflare grew to 2000+ users in the ultra-competitive CRM market🍗 I could summarize the post in a few words: The secret to growth is ….. in building a great product! BUT I don’t want to leave you hanging in there, here are some nuggets: 🍗Nugget 1# Building a great product for your customers makes marketing the product a lot more genuine and allows you to play the “longer game” as Salesflare co-founder & CEO, Jeroen Corthout, puts it. 🍗🍗Nugget 2# Find products for your customers and not vice versa In fact, every month, Salesflare adds 2 new “loveable features” to grow their product and Salesflare has managed to add depth without adding unnecessary complexity. 🍗🍗🍗Nugget 3# Build habits and create processes out of them by delivering value: 2 loveable features per month 1 onboarding improvement 1 high-value article that brings search traffic 2 valuable contributions outside of their own audience (to podcasts, events, webinars, articles, …) Kudos to Stefanos F. Bournias for writing the article. Did you like it? For more nuggets, read the full article, link in comments. #sales #crm #product

Most of us in the B2B industry are used to thinking of content in the form of blog posts, ebooks, and case studies rather than videos 🤔 Yet, there is a huge untapped potential, especially for SaaS products. Why? You can make a complex product easier to understand. 🎥 😩 The challenge: People have short attention spans, and we feel overwhelmed in creating content that's engaging, short, entertaining, and professional all at once. 💡 The answer? Be clear on your objectives! Make video a part of your marketing funnel, employing strategies like product demos, tutorials, or explainer videos. Reuse this content to educate your potential customers at every step of your marketing funnel. And ultimately, remember it's all about storytelling! ☝ Now there is a fine line between being salesy and authentic. Don't think of YouTube as a platform to sell but rather as a platform to connect and build a community. So, show the people who make the magic happen - introduce your team and humanize your brand 💫 The cherry on top? YouTube's immense data potential. Leveraging YouTube's AI and analytics tools, you can understand your audience better and refine your position, messaging, content, and targeting. 📊🔍 If your brand already has a YouTube channel, drop it the comments, and let's support each other. 🤝🔗 #b2bmarketing #youtubemarketing #youtube #content #marketing #b2b #storytelling #video #branding

Expensive software vs. skill and creativity in #b2bmarketing - who will win? A few months ago, I talked to the CEO of one company looking to go beyond the "lead gen approach." They are selling machine learning solutions, and their market is the world itself. It felt like something I had heard many many times, before. The point of this discussion was to find out what the executive thinks about a demand generation program. I was astonished to hear: "We never did Account-Based Marketing or Demand Generation because it is costly!" How much you think it is, I asked: " First, you need to buy software like Terminus (4500 USD/month, more than what I charge), then you need to add Zoominfo to the info (another 2000 USD/month), and then you have to spend money on creating content." He could not be more wrong. I don't need software that costs more than my monthly salary, nor do we need Zoominfo data. The data is helpful, but imagine how many people they already sell that data to?! You will be competing with your ads to capture the attention of x number of companies. Meanwhile, there is plenty of other fish in the sea they know nothing about! He took some time to think about it, and we are discussing a pilot with him but How many people think the same? 100, 1000, a million?

October 7, 2021