Expanding your market and Sales motions in Asia, LATAM, or Mid-East. While working with Platforce and also talking to some great people who have expanded to many Asian and Middle Eastern markets, I see one common problem. The problem I am talking about is ..... tadam, tadam - Market Localization! In simple words, if the market you are targeting is mostly sales-led, and you don't speak the language, how do you penetrate it? I am not touching this from the standpoint of a corporation. It is an easy game where you have money and you open a local branch which you develop. Money in Money out. I am writing mostly for SMBs, for companies like the one PICHON Laurent is leading because otherwise, you cannot dedicate 5 new people (mkg+sales) who will target the Korean or Japanese market! They are not proven yet! A bit of context: You can either hire an agency as a local representative office, who will represent you but according to my experience these people have XP but they will not commit to anything. If I were to hire them I would record their steps and geo-locate them because they will sell you and your competition to the same company meanwhile you pay a top dollar. I have been there, and done that. The second option is to hire a local guy who would work under you, nowadays you can do that with deel.com but in most cases, that person won't have the experience he or she needs in the market and you still have to overview them. In many cases, you won't get any results for many months, if we are talking about corporate sales. Both options are not ideal if in the first I as an owner would be worried about the honesty and the real work or billable hours the agency is putting in and check me on that geo-location feature your CRM should have :) The second option looks slightly better but the only thing is the product knowledge or customer knowledge which you have to transfer. And again, damn it, that long sales cycle. Recently, I have encountered a solution called Gopidge, which can be potentially an interesting move that will help both sides. But it still has gaps. At the same time, I am looking forward to any other solutions that help with market localization and Go-to-Market in Asia, the Middle East, and LATAM in sales and relationship-predominant industries. This problem has been boiling in my mind, maybe if I launch a solution that will address this problem, don't be too surprised :) Stay tuned! #gotomarket #asia #salesled #b2b