Exciting times ahead! I'm thrilled to share that 🔥Elizabeth Ionita🔥 will join the LuckBoosters team as Head of Strategy & Growth! One of the reasons Liz and I make a great team is that we are looking to revolutionize and address the topic of sales and marketing alignment 🎯. 🔑 Let's talk about this key element of any successful go-to-market strategy 💡 One of the crucial questions is - "When is a buyer ready to transition from the marketing funnel to sales?" 😒 It's crucial to note that someone who downloaded your report is NOT a lead that should not be sent to sales! 💼 The old-school practice of directly forwarding every lead to sales can lead to frustrating closing rates. It's critical to differentiate between a prospect who is only an observer and one who is ready for conversion. 🔄 Understanding when an MQL is ready to become an SQL is essential for shortening the sales cycle and promoting communication between the sales and Marketing departments. 🔍 While there's no one-size-fits-all solution, here are some factors you should always consider: 🎯 Create an internal lead scoring system  🎯Understand the fit with the ideal customer profile 🎯Track engagement levels 🎯Get insights from interactions 🎯Obtain responses from nurturing emails  🎯Request proposals or demos 🎯Positive response to your content 🔗 It's essential to have strong alignment and communication between marketing and sales teams to ensure leads are passed at the right time to attract, nurture, and convert leads effectively. 🤔 What indicators do you use to know when an MQL is ready to become an SQL? Leave them in the comments 👇🏽 #LuckBoosterTeam #StrategyAndGrowth #SalesAndMarketingAlignment #GoToMarketStrategy #LeadNurturing #LeadScoring #MQLtoSQL #SalesCycle