Every SaaS company strives to shorten its sales cycle, but when they can't, they still manage it as a short sales cycle - And that is one of the most common marketing mistakes in SaaS 💸. You need to understand that long sales cycles involve numerous decision-makers 🔑. I recently encountered a situation where we initially believed we needed to sell our product to a company's compliance department. However, we eventually discovered that the sales cycle was longer because the IT department was the primary decision-maker. This scenario is common in lengthy sales cycles, so educating all departments involved in the decision-making process is crucial. 📚 Every company aims to shorten its sales cycle, and marketing's role is to measure and optimize it. Here are some tips on how to achieve this 👇🏽: -Determine your average sales cycle length: It may seem obvious, but having a deep understanding of the average length of each stage of your sales pipeline is key to creating feedback loops 🔑. -Analyze your past successful deals for insights and statistical measurements. Retrospecting on your past mistakes and selling points is essential for improving the buyer journey 🎯. -Focus on four key metrics: sales cycle length, sales pipeline velocity, the conversion rate from marketing-qualified leads (MQL) to sales-qualified leads (SQL), and the rate of SQL to closed deals 📈. -Educate potential customers and generate interest in your product through lead nurturing tactics such as events, podcasts, and webinars 📚. -Obtain feedback from past clients to analyze what parts of the sales pipeline are underperforming 🙅🏽. -Optimize the buyer journey so that each prospect experiences a similar journey, allowing you to refine the content for your sales pipeline ✍🏼. Are you struggling with a long sales cycle? #marketing #sql #salespipeline #salescycle #buyerjourney