Each and every day, we are surrounded by brands. 🤳🏽
Think about it. The second you step outside of your house, when you open your pantry, when you enter social media, there are advertisements everywhere.
Now how do you make your brand stand out? By making it HUMAN 🧍🏼♂️
Here are some tips on how to make your SaaS more human 💥 :
🏆 Start with your employees: They should showcase the personality and values you advocate for. Make sure they humanize your brand and are active participants in communicating your values with your customers.
🏆 Use social media strategically: Use audio visuals, storytelling, case studies, simple language, and testimonials to make your brand more approachable.
🏆 Personalize every stage of your sale process and user experience: Don’t use a one-fits-all approach with your customers. Always be transparent, show your values and visions, and make your clients feel that appreciation.
🏆 Create a sense of community: This is the pinnacle of humanizing a brand and the hardest. A community should come naturally, as it shows strong word-of-mouth and buzz surrounding your product.
🏆 Document your process: Leverage content to elevate your personal brand and the people who make part of your business. Gary Vee is an excellent example of how to do it. He makes content that sounds natural and shows the behind-the-scenes.
🏆 Invest in customer satisfaction: Think of your business as a media brand. This includes creating initiatives like podcasts, webinars, and events, hiring influencers, creating targeted campaigns, and investing in customer satisfaction.
How human is your brand? 🤔
#saas #humanizeyourbrand #communitybuilding #community #brand #content