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Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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December 13, 2022
Creating quality content has a significant competitive advantage 💡 . It's one of the best ways to make an impression on your audience, but it's also one of the hardest. Even if you're a copywriter by nature, writing high-quality content can be daunting—especially if you're new to the industry and trying to break into it. Here are 3 of the stages I go through to create quality content 📝 : 📚 Planning: Readers won't just trip across your work. Your work will go to waste without a plan to get it in front of your target audience. Timing is everything! So understand when your readers are active so you know when they'll be most likely to read (and share) what you have to say! Understand the content difference between platforms and what channel to reach your target audience. 📦 Distributing the Content: Be consistent and deliberate about who you want to reach and where they spend their time. Understand your competition, note what successful creators and freelancers are doing on those platforms, and follow their approach to match your voice and tone. Each piece of content is a product! Yes, yes! It needs distribution, promotion, and a final goal. This way, you can actually achieve something with your content. 🏃‍♂️ Create a workflow: Establish deadlines and goals. Don't let research go to waste, and repurpose the information in future articles. Share it on all your platforms so that no piece goes unnoticed or unpromoted! The more eyes on your work, the more it spreads around the web. Finally, timing an execution is key; content creation requires consistency! 🧐 How do you schedule your content creation process? #contentcreation #writing #planning #content #promotion
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December 13, 2022