Can a company scale without adding 10x in salesforce? Bc the most common "go-to-market strategy" is - let's hire more Sales Development Reps (SDRs) and let them go out and do the sales job. Can a company scale, enter a new market, and penetrate it without adding a lot of salesforces?  Yes, it can! Scaling without adding tens of sales development reps is possible.  This type of growth was achieved by many companies, with some of whom I had the pleasure of working with. But let's look at the context. In the modern world, when companies, especially startups, say they want to scale with a new round of funding, most of them lack a go-to-market strategy. The most common "go-to-market strategy" is - let's hire more Sales reps, and they will do the job!  Keep on pouring "leads" into the leaky buckets. You know where it all goes. To drain!  In a few years, what you are left with is angry salespeople, pissed investors, pissed customers. But there is another way, and it starts with fixing a go-to-market strategy.  Lemlist's go-to-market strategy was focused on building a community. They succeeded and built a 10 million dollar business out of it. IDRONECT, a company I had the pleasure to work with along Vladimir Blagojević and Andrei Zinkevich, also conquered several markets, South Africa among them, without ever stepping foot into the country. Peep Laja's companies work without an extensive sales department.  How can you do that? Careful planning  Customer interviews Know thy audience Smart outreach strategies Warm-up playbooks  Personalization  Putting your heart into those relationships All of this will create an irresistible go-to-market playbook. But mindful research has to come out first. My question to you is can a company scale without adding 10x in salesforce?