Stefan Repin
I help identify a reliable route to market with b2b clients | Account-Based Marketing expert | B2B Demand Generation for Regulated Markets
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August 30, 2022
Being a #metrics-driven #entrepreneur takes discipline.
You have to be able to execute your #business #strategy consistently and find new ways to improve over time.
Just like athletes track their #performance so they can improve their game, entrepreneurs must track key metrics to better their business.
You can set yourself apart as a metrics-driven entrepreneur by showing your Net New #ARR numbers when you try to #fundraise, hire team members, and acquire customers.
What is Net New ARR:
Net New ARR = New ARR from new #customers + Expansion ARR from existing customers – Churned ARR. So Net #Sales #Efficiency measures, not just Sales and #Marketing, but also how effective the company is at retaining and growing those customers.
BUT
considering recent market fluctuation you should also consider BURN RATE.
Burn rate refers to the pace at which a business spends money. One of the most interesting metrics to track with burn is your Net New ARR divided by your burn.
It will not only give you an overlook over how fast you grow but also how sustainable is your growth.
IMHO sustainable #growth is even more important than accelerated growth.
And I believe more in steady and slow growth.
Because as they say, easy come, easy go.
Thank you Molly Alter for the inspiration!
August 30, 2022
